Friesland Campina: Happy World Milk Day

Valentine's Day, Thanksgiving, St. Patrick's Day, and Halloween are all well-known holidays, but have you heard about World Milk Day? Friesland Campina wanted to raise awareness for this special day with a community-driven video campaign, and Woedend! Creative Agency asked us to create a catchy song and video for it. It had to be funky, fun, and creative while also grabbing people's attention on social media. You don't have to take our word for it - here's the message we received from our client right after the video went live:

Hi Erik and Eline,

Last Friday was World Milk Day, and of course, our Milkday video was posted on Friesland Campina’s Facebook, generating 48,000 views, 2,900 likes, and 137 shares 😊. It seems to be the best-performing FB post of Friesland Campina ever. Super cool! We are very happy with this result, and so is Friesland Campina! Well done. And thanks for your enthusiasm and dedication!

Have a great day,

Lennart

And hat’s how we roll.

CLIENT: FRIESLAND CAMPINA